MG Motor India launches MG eXpert

Mumbai: MG Motor India on Wednesday announced the launch of MG eXpert, an industry-first product exploration experience. MG eXpert brings a full gamut of flexible and convenient interactions that will provide customers a holistic purchase experience across multiple touchpoints from the comfort of their home, using human intervention and AR technology. MG eXpert heralds the beginning of a new phase of technology by MG Motor India using Eccentric Engines’ Experience Manager tool. This brings together the best audio and visual content to deliver a seamless product exploration, bridging the gap between virtual and face-to-face interaction. Commenting on the launch of MG eXpert, Gaurav Gupta, Chief Commercial Officer – MG Motor India, said: “We are delighted to launch MG eXpert, a human-driven, voice-enabled AI-backed platform. As an Auto-Tech brand, MG has introduced several industry ‘firsts’ in the Indian automotive space. With a tech-backed seamless customer experience at the core of our brand philosophy, MG eXpert works as a one-stop simple & convenient solution to multiple queries from product feature to ownership. We look forward to offering a refined, informative, interactive, and technologically advanced product exploration experience to our customers from the comfort of their home.” The MG eXpert platform has been designed on the principle of Power of Choice, a fundamental belief of MG Motor India. It will further empower customers to explore, experience, and make assisted decisions before purchasing smart MG vehicles from the comfort of their homes. UNI JS MR


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