Chennai: Brakes India, nation’s leading braking systems manufacturer, on Thursday flagged off its first ever Kanyakumari to Kashmir pan India customer engagement program.
The country-wide programme was flagged off at Kanyakumari to raise awareness in the auto garages and retailer fraternity about exceptional aftermarket services, timely product availability, need for genuine, branded products and more.
It will cover over 17,000 kms across 90 cities and 13 states. The Yatra van was unveiled at Brakes India’s headquarters in Chennai this week and was flagged off at Kanyakumari for its journey to Kashmir via Madurai, Bengaluru, Hyderabad, Nagpur, Jhansi, Indore, Jaipur, Gurugram, Chandigarh and many other cities before holding its closing post at Kashmir.
Speaking on the occasion, Sujit Nayak, Senior Vice President, Friction and Aftermarket Business, said “Brakes India Yatra, an extension of our Mobile Training Center, is the largest pan India direct marketing initiative we have undertaken, and this will benefit our esteemed customers with the knowledge of genuine parts and fluids that we offer.”
The team will also be showcasing its existing and newly launched product range during the program, a company release here said.