New Delhi: Seeking to keep flour price in check, the central government on Monday launched sale of ‘Bharat’ atta at Rs 27.50 per kilo ahead of crucial state polls.
Union Minister for Consumer Affairs, Food & Public Distribution Piyush Goyal flagged off 100 mobile vans for the sale of Bharat brand atta.
“The atta will be available at an MRP (maximum retail price) not exceeding Rs 27.50/Kg. This is the latest among a series of steps taken by the GoI for the welfare of ordinary consumers,” a government statement said.
It further said that the launch of retail sale of ‘Bharat’ brand Atta will increase supplies in the market at affordable rates, and will help in continued moderation of prices of this important food item.
‘Bharat’ Atta will be available at all physical and mobile outlets of Kendriya Bhandar, NAFED and NCCF from today and will be expanded to other co-operative retail outlets.
As much as 2.5 lakh metric tonne (LMT) of wheat at the rate of Rs 21.50/kg has been allocated for Semi-Government and cooperative organizations i.e. Kendriya Bhandar, NCCF and NAFED under Open Market Sale Scheme for converting to atta and offer it for sale to the public under ‘Bharat Atta’ brand.
Speaking at the launch of Bharat brand atta, Piyush Goyal said that Centre’s intervention has stabilised price of essential commodities. He said that various measures were taken in the past with regard to tomato and onion to cool off prices.
In addition, the Centre is also providing Bharat Dal at Rs 60 per kg through Kendriya Bhandar, NAFED and NCCF to provide relief to consumers.