Chennai: Two and three-wheeler makers TVS Motor Company on Thursday announced its entry into the European market.
It signed an agreement for import and distribution with Emil Frey, a 100 year old enterprise and a leading name in automotive distribution.
This partnership signifies a significant step towards global expansion for TVS Motor Company, leveraging Emil Frey’s extensive distribution network and deep market insights in Europe.
TVS known for its commitment to innovation and quality, is set to offer European customers a diverse range of high-performance and technologically advanced two-wheelers, a company release here said.
Emil Frey is among the largest automobile importers and retailers in Europe, serving many leading automotive brands across the region. As part of this partnership, Emil Frey Group entities will take charge of the distribution of TVS products in selected countries, utilizing their Sales, Marketing, and Service networks. Among the TVS products being made available in Europe will be TVS Jupiter 125, TVS NTORQ, TVS Raider, TVS iQube S, TVS X, TVS Ronin, TVS Apache RR 310, and TVS Apache RTR 310.