Hyderabad: Disney Star, the official broadcaster of TATA IPL 2024, has shattered all viewership records for the first 10 matches of the marquee tournament.
As per BARC, 35 crore viewers tuned in to watch the live broadcast of the first 10 IPL matches, higher than any previous edition of the tournament including seasons played during the pandemic, a release said.
The overall watch-time for the tournament has sky-rocketed to 8028 crore minutes which is 20% higher than last year.
Powered by a wide array of fan-centric initiatives, enriched programming, and a compelling marketing campaign, match ratings for the 17th season of the tournament have also galloped 22 percent compared to the last edition.
With the Rivalry Week between April 8 and 14l, the broadcaster is geared to take the tournament buzz even higher.
Sanjog Gupta, Head – Sports, Disney Star, said, “We are overwhelmed with the record-breaking viewing figures for TATA IPL 2024. Disney Star has started the 17th season from where it left off last year, doubling down on fan-centred initiatives that seek to drive passion and fandom for the tournament. We continue to remain committed to our vision of serving sports fans and recruiting new audiences.”
Disney Star is broadcasting TATA IPL 2024 across 14 feeds in 10 languages with a special feed in Indian Sign Language for Deaf, Hard-of-Hearing, and Visually Impaired fans.
UNI
TATA IPL 2024: Disney star record viewers of 35 cr for live broadcast of first 10 matches is added by Agencies on View all posts by Agencies →
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